3 FREE TOOLS

Business.

Understand your margins, set prices and find your break-even point.

3 calculators

Pricing so the numbers work

Margin and markup are often confused, and mixing them up can wipe out profit. Markup is profit as a share of cost; margin is profit as a share of the selling price. A 50% markup is only a 33% margin. Use the markup calculator to set a price from your unit cost, and the profit margin calculator to check what your revenue really earns after the cost of goods.

Before launching a product or taking on a fixed cost such as rent or software, the break-even calculator shows how many sales you need to cover it. If that number looks out of reach, test a higher price or lower costs before committing.

VAT-registered? Work out margins on prices before VAT, and use the VAT calculator to move between net and gross figures.